Project Management
Credit Card Series Launch
End-to-end marketing management and creative direction for the Colony Bank Visa credit card suite launch, card design, brand moodboard, and go to market coordination.
Client
Colony Bank
Year
2025
Discipline
Project Management
A full-scope project management engagement overseeing the launch of Colony Bank's Visa credit card suite. The work spanned card design direction across seven consumer and business card variants, development of the "Built for Business. Backed by Trust." brand moodboard establishing color, typography, materials, and lifestyle direction, and coordination of all go-to-market assets including branch collateral, digital ads, and internal communications. The project required close collaboration with Colony Bank's marketing, retail banking, and compliance teams from concept through final production.
Project Gallery
Colony Bank Visa credit card suite, all seven card variants
"Built for Business. Backed by Trust." brand moodboard
Colony Bank Visa Secure card carrier, activation insert
Colony Bank Private Banking Rewards card carrier
That's a wrap