Content Creation & Digital Advertising
LinkedIn B2B Campaign
A four-part LinkedIn digital ad campaign positioning Colony Bank's Merchant Services offering to small business owners across the Southeast. Each ad in the series pairs a distinct business archetype with a headline that speaks directly to their world, building recognition and trust across multiple touchpoints.
Client
Colony Bank
Year
2024
Discipline
Digital / LinkedIn Advertising
Four ads, four business archetypes — spice shop, restaurant, bakery, retail. Each headline was written to meet the owner where they are, making Colony Bank's merchant services feel like a natural fit rather than a sales pitch.
Campaign Series — 4 Ads
Series 2 — Restaurant owner — Raise the Bar on Your Business with Seamless Payments
Series 3 — Bakery owner — Savor the Moment, Simplify the Checkout
Series 4 — Retail shop owner — Expert Support for Your Business
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