Small Town Rum brand moodboard

Brand Identity

Small Town Rum

A full brand identity system for Small Town Rum, a small batch premium rum distilled and bottled in the USA. Rooted in Southern tradition, the brand is built around the idea that the best moments happen close to home. The work spans logo design, bottle label, packaging, merchandise, and lifestyle campaign concepts.

Client

Small Town Rum

Year

2022

Discipline

Brand Identity + Campaign

BrandingPackagingBottle DesignMerchandiseLifestyle Campaign

Project Gallery

Bottle Design — Small Batch Premium Rum, 80 Proof, 750ml

Bottle Design — Small Batch Premium Rum, 80 Proof, 750ml

Pour Shot — Crafted for the moment

Pour Shot — Crafted for the moment

Merchandise Flatlay — Hat, tee, glassware, coasters, matches, tote

Merchandise Flatlay — Hat, tee, glassware, coasters, matches, tote

Merchandise Display — Rooted in Tradition. Made for Tonight.

Merchandise Display — Rooted in Tradition. Made for Tonight.

Lifestyle Campaign — The good people. The good times.

Lifestyle Campaign — The good people. The good times.

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