Full Company Rebrand

Brand

Full Company Rebrand

Brand moodboard defining "Find Your Place": color, typography, textures, and lifestyle imagery for a homebuilder rebrand.

Client

Village Park Homes

Year

2024

Discipline

Brand

BrandingMoodboardStrategy

A brand moodboard developed as part of the Village Park Homes rebrand, establishing the visual and emotional direction for the "Find Your Place" campaign. The board defined color palette, typography pairings, texture and pattern language, and lifestyle photography direction, serving as the creative brief for all downstream brand and marketing work. The system extended across print collateral, digital ad campaigns, outdoor signage, and branded merchandise.

Project Gallery

"Find Your Place to Gather", print ad campaign

"Find Your Place to Gather", print ad campaign

Digital billboard: Westbrook Grove at Savannah Quarters

Digital billboard: Westbrook Grove at Savannah Quarters

Digital ad set: multiple sizes for "Find Your Place" campaign

Digital ad set: multiple sizes for "Find Your Place" campaign

Pocket folder: "Find Your Place With Us" sales collateral

Pocket folder: "Find Your Place With Us" sales collateral

"The Area's Top Local Builder", community spread print piece

"The Area's Top Local Builder", community spread print piece

Village Park Homes logo — "Find Your Place" brand identity

Village Park Homes logo — "Find Your Place" brand identity

Branded merchandise — Village Park Homes trucker hat

Branded merchandise — Village Park Homes trucker hat